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Lawyers

What hath Bates vs. State Bar of Arizona wrought?

Whether or not the US Supreme Court foresaw the barrage of attorney advertising that would be unleashed by its 1977 decision is open to question, but it seems quite obvious that the general public might well benefit if they didn't just hear from lawyers with the largest advertising budgets. Looking2 offers a calm and quiet (not to mention inexpensive) means of getting your name out there on pretty much equal footing with the biggest firms.

If you enter your name, it must be in this format: LAST NAME First MI (optional) JD (or equivalent) - no commas please. If you enter the firm/clinic name, it should be in Title Case. We suggest using the firm’s formal name, followed by its commonly-used name in parentheses.

The following searchable fields are to tell Lookers something about your practice. Brevity is key — people are usually looking for an attorney for one specific reason at a time.

This helps Lookers identify your professional role immediately. Free-form but limited to 30 characters. We only provide space for two or three areas of practice per Listing. Please check your local and state rules.

The following fields are for phone number(s), websites, social media, or short phrases — whatever helps interested parties access information they may want.

  • Please use the 412.555.1212 format for phone numbers.
  • Websites don't need “http://” or “www”.
  • Short phrases like "free consultation" are welcome.
  • Obfuscate email (e.g., name [at] domain [dot] com) to avoid spammers.

Here’s what we’ve gathered so far, in the format Looking2 uses for Listings. If you’d like to make changes, scroll up and edit any field before continuing.